Menu type
Coffee and cafe menu craft, graded
Coffee is the highest-frequency purchase in food, so the menu optimizes for habit: invented size names, an endlessly customizable core, and a loyalty app that turns the daily run into a prepaid commitment. Here is how the cafes price a relationship, not a cup.
4 breakdowns graded
ChainA-Starbucks
Tall is the small. The names hide the ounces, the app hides the payment, and a pumpkin drink restarts the whole calendar every August. The most studied size menu in the world.
Read the breakdown→
ChainA-Dunkin'
A premium latte anchors the cheap iced coffee as the obvious default, the $6 Meal Deal bundles the breakfast, and Dunkin' Rewards turns the morning run into a streak. The menu craft is textbook; the strain is price creep and an app that increasingly decides the real price.
Read the breakdown→
ChainB+Dutch Bros
A drive-thru coffee stand with almost no food, a nearly infinite drink builder, and a crew who come to your car window. The app gives you a free birthday drink, the stickers are free, and the secret menu is written by the customers. A habit engine dressed as a coffee cart.
Read the breakdown→
IndependentB+Saint Frank Coffee
An SF specialty roaster that prices a latte at a fine-coffee premium and justifies it with a story: named farms, tasting notes, and a 'relationship coffee' ethos that turns a cup into a cause.
Read the breakdown→Browse other menu types
Fast food
QSR value, drive-thru speed, and a dollar menu as the anchor
Fast casual
Build-your-own lines, premium counter service, and the hidden running total
Casual dining
Sit-down boards, the combo deal, and the appetizer-to-dessert journey
Fine dining
No dollar signs, tasting-menu math, and pricing the room over the plate
Pizza
The mix-and-match deal, the build-your-own cart, and scarcity by the pie
Treats & snacks
Impulse pricing, the scent as the ad, and a size ladder on every sweet thing
Your menu next
Want this for your own menu?
Drop your menu and we’ll send back a free breakdown, the same treatment, on the house.